A World of Innovation

For over 35 years, Sun Belle has brought the freshest and highest quality fruits and vegetables to consumers. Our particular focus on berries began in 1986 with the import of fresh raspberries from Chile and distributing blackberries grown in the historic Virginia Tidewater. Currently Sun Belle grows berries throughout the Americas, including in the United States and Canada, to provide consumers uninterrupted supplies of the best tasting berries. In 1992 Sun Belle introduced the first greenhouse grown tomato on the vine to the American market, helping make full flavored red tomatoes available to consumers year-round. In the early 2000s Sun Belle championed the Tupy blackberry, committing its farms in Mexico to this sweet and tasty, variety; in the past ten years Sun Belle has on-going breeding and trial and evaluation programs with the university of Arkansas, the University of Georgia, Cornell University and with Giddings Fruit / Black Venture Farms in Mexico. The results have been skyrocketing blackberry, raspberry and blueberry consumption in the United States, Canada and Europe as consumers return time and again to purchase full flavored, healthful, high quality and predictably sweet berries. In 2007, founder Janice Honigberg identified the beautiful Erika raspberry grown in a test plot in the Italian Alps and brought it to the Americas. Today, consumers savor the sweet taste of the Malu raspberry where it is flourishing in Mexico.

Sun Belle is also a pack by pioneer by being the first to launch the 12 x 18 Oz., blackberry clamshell, introduced the tripack Vari Berries ® and has reduced plastic with heat seal packaging. In 2015, Sun Belle inaugurated the tropical, tangy, and sweet treat, Sun Belle Golden Berries, which today this versatile superfood can be found across the United States on a year-round basis.

From the start Sun Belle has been hands on and close to its customers, with its own sales and distribution centers in the Middle Atlantic, Florida, Illinois, Texas and California. Directly shipping fresh produce from farms to these distribution centers — where Sun Belle inspects for quality every flat of produce — means our customers get the freshest produce fast in the best condition possible.